Nature's superfood, now a seasoning

Organ meat from New Zealand grass-fed cows, blended with organic herbs and spices.

4.82 out of 5
See 239 reviews

Nature's superfood, now a seasoning

Organ meat from New Zealand grass-fed cows, blended with organic herbs and spices.

4.82 out of 5
See 239 reviews

2 FOR $55

4 FOR $65 (save $51)

Regular price $29.00
Regular price Sale price $29.00
Sale Sold out

Flavour: All Purpose

All purpose seasoning with a hint of smoke (kid friendly)

Organ meat from grass-fed cows + organic herbs and spices

  • 100% Grass Fed
  • Kid Friendly
  • Keto
  • Paleo
  • Gluten Free
  • No sugar
  • No Fillers

'All Purpose' is best described as an umami flavor with a hint of smoke.

Pluck is the easiest way turn all your meals and snacks into delicious, nutrient-rich superfood. A delicious blend of organic spices and herbs, including onion, garlic, smoked paprika and parsley with nutrient-rich, grass-fed beef organ meats.


  • Why organ meats? Over 92% of Americans are deficient in at least one or more vitamins and minerals... and organ meats are one of the most nutrient dense foods on the planet. Pluck includes five grass-fed, grass-finished organs – liver, kidney, heart, spleen and pancreas.
  • How to use Pluck Simply use Pluck like you would salt and pepper. It goes with almost anything, not just meats. And despite the organs coming from cows, Pluck tastes delicious on all animals, poultry, and fish. We encourage you to try it on everything and report back to us what you think.
  • Ingredients 100% Grass-Fed Beef Organ Meats
    A proprietary blend of five freeze-dried, powdered cow organs: liver, kidney, spleen, heart and pancreas.

    Organic Spices & Herbs
    Onion
    Smoked Paprika
    Lemon Peel
    Garlic
    Parsley
    Mustard Seed
    Thyme

    Redmond Real Salt®
    All natural, unrefined, sea salt harvested from an ancient ocean located in Redmond, Utah.
  • Does it taste like organs? Pluck gives you the nutrients from organ meats, without the strong organ meat taste. Each Pluck seasoning has a unique flavor, but overall, Pluck is savory.
  • Do kids like it? Absolutely. It’s a great way to add nutrients to your kids’ diet without them knowing it. You don’t have to deal with picky eaters with Pluck. Plus, every kid we know that has tried Pluck loves it!
  • How it's made Pluck seasoning is made by blending nutrient-rich organ meats with herbs and spices to create a versatile, flavorful seasoning that boosts nutrition.

    We source our organ meats from New Zealand pasture-raised cows that are grass-fed, grass-finished and humanely treated. No GMO feed or hormones are used. The high quality of these freeze-dried, powdered organs are the same as you will find in organ meat supplements sourced from New Zealand.
  • Is Pluck Keto? Is Pluck Paleo? Yes, The ingredients are friendly to most diets. Pluck Zesty Garlic and Pure are both Auto-Immune Protocol or AIP- compliant too!
James Barry
James Barry
“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”
Read more.

“As a renowned chef, I've cooked for celebrities and billionaires, but my daughter's life-threatening illness inspired me to create Pluck—to make nutrition effortless ...”

READ MORE

Pluck Goes Well With… Everything

Make every meal nutritional. Simply swap your salt-and-pepper for a healthy upgrade.

Not your average seasoning

Pluck founder on cooking for Tom Cruise and everything organ meats!

product hero

100% Grass-Fed
Grass-Finished Organs

  • Our organs are sourced from small, regenerative New Zealand farms.
  • Cattle roam freely, grazing on non-GMO grass as nature intended.
  • No feedlots or fertilizers, ever.
  • From my family
    to you

    Made by Chef James to support yours and your family's health in the most easy and delicious way possible.

    Customer Reviews

    Based on 239 reviews
    91%
    (218)
    4%
    (10)
    2%
    (5)
    0%
    (0)
    3%
    (6)
    J
    James

    Amazing

    K
    Kambria

    WOW! This is incredible and well worth the price! My husband and I are no longer getting the steak seasoning from the store and are now using your all purpose seasoning and a little bit of salt on our steaks! Great work!

    B
    Brian Hayes
    Great seasoning!

    I use the zesty garlic nearly every day. It's great on eggs and in tuna sandwiches!

    K
    Kimberly

    Been using for over two years and I love it!!

    K
    Krystyna

    This tastes amazing! I got it to add to some of my meals since I don't eat much meat and know meats have essential nutrients. Even my daughter loves it—she always asks for it on her eggs!

    Have a question?

    Frequently Asked Questions

    Pluck tastes like an all-purpose seasoning with a slightly smoky flavor. The organ meat adds a unique, umami flavor. It's delicious and your taste buds will be awakened by the natural umami.

    Absolutely. It's a great way to add nutrients to your kids' diet without them knowing it. You don't have to deal with picky eaters with Pluck. Plus, every kid we know that has tried Pluck loves it.

    We source our organ meats from New Zealand pasture-raised cows that are grass-fed, grass-finished and humanely treated. No GMO feed or hormones are used. The high quality of these freeze-dried, powdered organs are the same as you will find in organ meat supplements sourced from New Zealand.

    Have more questions? Click HERE to read our full FAQs.

    Follow us on

    Instagram