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In this episode, I’m thrilled to bring you a deep and eye-opening conversation with R.C. Carter of Carter Country Meats. R.C. has spent decades not only raising cattle but also diving into the science of soil health, nutrient density, and the meat industry’s hidden complexities. His approach isn’t just about producing beef but about creating a sustainable food system that begins with the soil.
Through Carter Country Meats, he’s setting an example in regenerative ranching, showing us how healthier soil means healthier, more nutrient-dense food.R.C. Carter challenges the way we think about beef. Here’s what we explored in our conversation:
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The Role of Soil in Cattle Health: R.C. explains that he’s not just raising cattle; he’s nurturing the soil. Healthier soil produces nutrient-dense grasses that, in turn, lead to nutrient-dense meat. This regenerative approach is less about yield and more about creating a cycle that gives back to the earth.
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Why Nutrient Density Matters: By extending the life of his cattle and providing a diverse diet, R.C. has managed to produce beef that boasts significantly higher levels of essential amino acids, better omega-6 to omega-3 ratios, and up to 264% higher phytonutrient density compared to conventional meat.
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The Economics and Realities of Sustainable Ranching: R.C. discusses the financial hardships of ranching, especially for small, family-run operations. His model aims to circumvent middlemen, like big processing plants and major grocery chains, who dominate the market and squeeze the profitability out of small ranchers.
What We Talked About:
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Understanding True Grass-Fed: R.C. sheds light on how misleading “grass-fed” labels can be and emphasizes the importance of buying local to ensure quality and transparency.
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The Importance of Regenerative Practices: Rather than focusing on maximizing profit by quantity, Carter Country Meats prioritizes soil regeneration, aiming to leave land healthier for future generations.
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Reducing Our Dependence on Fossil Fuels: R.C. has pioneered methods to reduce his reliance on machinery and fossil fuels. His cattle do much of the work, like fertilizing and seeding the land, creating a system that’s efficient and ecologically sustainable.
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Changing Industry Mindsets: One of R.C.’s most significant challenges has been educating chefs and consumers on how to handle grass-fed beef correctly, as it has distinct cooking requirements and nutritional properties.
A Few Thoughts to Keep with You:
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“Cheap isn’t where it’s at”—Cheap meat often sacrifices quality, nutrition, and animal welfare. The higher cost of regenerative beef supports the land, the rancher, and your health.
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“Health begins with the soil”—Healthy soil creates nutrient-rich food. Supporting regenerative ranching means investing in the health of our environment and our bodies.
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“Let your dollar shape the food industry”—By choosing to buy directly from regenerative ranchers, you contribute to a more transparent, sustainable food system.
Links and Resources to Explore:
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Carter Country Meats – Check out their range of grass-fed beef options.
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Instagram: Carter Country Meats – Follow R.C. for insights into sustainable ranching.
Listen to the Full Episode – Available now on Apple, Spotify, or YouTube.
A Simple Invitation: If you’re curious to learn more about the story behind the beef on your plate and want to make more informed choices about your food, join me in this episode with R.C. Carter. Listen, subscribe, and let’s continue to support the ranchers dedicated to preserving our health and environment.
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