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In this episode, I had the pleasure of speaking with Eric Hinman, a five-time Ironman finisher, CrossFit competitor, and serial entrepreneur. Eric’s journey from a high-stress, sedentary lifestyle to becoming a beacon of health and wellness is nothing short of inspiring. Beyond his athletic accomplishments, Eric is an investor in wellness brands, a community builder, and a content creator who exemplifies living with purpose and intention.
Eric Hinman’s life is a testament to the power of intentional change. From his early 20s, working a sedentary insurance job and indulging in unhealthy habits, to competing in Ironman championships and investing in wellness companies, Eric’s journey is deeply inspiring. He shared with me how fitness, nutrition, and mindfulness transformed his life, and how he now uses his experiences to inspire others to escape the “comfort crisis.”
We Explored:
- How Eric’s pursuit of endurance sports shaped his mindset and physical health.
- The key role of accountability in maintaining a consistent fitness routine.
- His transition from material success to valuing relationships, community, and wellness.
What We Talked About:
- Escaping the Comfort Zone: Eric candidly shared his transformation from a lifestyle centered around work and indulgence to one rooted in discipline, movement, and purpose.
- Building a Wellness Routine: Eric’s daily practices include high-intensity workouts, heavy lifting, and recovery modalities like saunas and cold exposure. He emphasized the mental and physical benefits of spiking your heart rate and embracing discomfort.
- The Power of Community: Eric discussed the importance of surrounding yourself with people who inspire growth and hold you accountable. His Colorado community of like-minded athletes helped normalize extreme endurance events, pushing him to achieve more.
- Navigating Social Media: As a content creator and public figure, Eric addressed the challenges of managing online negativity and maintaining authenticity. He shared tools like the Opal app to limit distractions and stay focused on what truly matters.
A Few Thoughts to Keep with You:
- Your friends are going to either lower your floor or raise your ceiling. Surround yourself with those who elevate you.
- Discomfort is where growth happens—whether in fitness, relationships, or investing.
- Focus on habits that compound positively over time, like consistent exercise, quality sleep, and nutrient-dense food.
Links and Resources to Explore:
- Eric’s IG : https://www.instagram.com/erichinman
- His website and newsletter: https://www.erichinman.com
- 10,000 Men’s Apparel: https://www.tenthousand.cc/?srsltid=AfmBOorNqKUSrNsHorcKVXby6XU-W_d1BCfjj0WFYWdG9HIKvuz7GAA-
- Ice Barrel: https://www.icebarrel.com
- Masa Chips: https://masachips.com
Listen to the Full Episode – Available now on Apple, Spotify, or YouTube.



Join us on this journey of rediscovering health and purpose through ancestral wisdom. Listen now on your favorite podcast platform, and don’t forget to share the episode with someone who might benefit from it.
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